Limited Real Estate: Responsible for locating and leasing all store sites for
retail businesses of The Limited, Inc., Intimate Brands, Inc., and Abercrombie
&Fitch, Limited Real Estate continually searches for new and exciting retail
environments where our brands can be showcased. Limited Store Planning: Limited
Store Planning's mission is to create the most innovative, successful stores in
the retail business. It employs talented design, engineering, architecture,
construction, purchasing, and finance associates -- highly focused teams
designing and building leading-edge retail space. Limited Design Services:
Limited Design Services oversees the design of branded apparel and merchandise
for the retail businesses. Limited Brand and Creative Services: Limited Brand
and Creative Services will work with the Chairman and the individual operating
businesses to create brand with the founder's visions, and meet customer
expectations. Gryphon: Gryphon is one of the world's leading producers of
cosmetics, fragrances and personal care products.
This year, Gryphon will create, package and deliver almost 300 million units
of over 1,000 different products. Responsible for supplying Victoria's's Secret
Bath &Fragrance products, Bath &Body Works products, and new products for
Abercrombie &Fitch, Gryphon has similar plans for the Limited Too lines.
Missions Statement After extensive research on the part of myself there was no
missions statement found. Here is missions statement that would cover all of the
areas possessed in a good missions statement. -It is the Limited, Inc.'s full
duty to provide a service to surrounding communities from every division of the
company. The Limited, Inc. excepts responsibility for employees. We offer
programs to better deal with lifes problems, geared towards creating friendlier
work environments. We want to try to get a better handle on advertising from a
promotional point of view. This will allow us to establish specific areas for
each brand to compete. At the Limited, Inc. we take an already strong brand
franchise and extend it in fresh new ways. We also formalize processes and take
that expertise into other areas of the company. It is the goal for Limited, Inc.
to give their customers what they want, when they want it. ANALYSIS OF INTERNAL
DOMAINS Financial Position / Capacity The Limited, Inc. continues to provide
evidence of financial strength and flexibility. This company continues to be
successful year to year. New sales for the '98' year were $9.347 billion as
compared to $9.188 billion in '97' and net income rose to $2.053 in '98'. Net
income declined 49.9% to $219 million.
All of these sales come from the 26.316 billion square feet of selling space
that The Limited, Inc. owns throughout all of its 5,382 stores. The company's
long term debt-to-equity ratio declined to 25% at the end of 1998 from 32% in
1997, and working capital increased 14% over 1997 to $1.1 billion. This shows
that The Limited, Inc. long-term debt is decreasing. The Limited, Inc. has total
assets of over $415 billion. As a whole it is obvious to see that The Limited,
Inc. is in strong financial position with the opportunity to take advantage of
more costly strategies. Organization Structure EXECUTIVE OFFICERS Leslie H.
Wexner Chairman and CEO Kenneth B. Gilman Vice Chairman and CAO V. Ann Haily
Executive Vice Pres. and CFO Arnold F. Kannarick Executive Vice Pres. and Chief
Human Resources Officer BUSINESS UNIT LEADERS The Limited: Robert Bernard
Intimate Beauty Corp.: Robin Burns Henri Bendel: Ed Burstall Lerner New York:
Rich Crystal Lane Bryant: Jill Dean Victoria's Secret Catalogue: Cynthia Fierst
Victoria's Secret Stores: Grace Micheals Bath and Body Works: Beth A. Preteberry
Limited Too: Micheal W. Rhodem Gryphon: Robert Rhattenburgh Galyan's Trading
Co.: Joal Silvermann Mast Industries: Martin Trust Express: Micheal A. Weiss
Structure: Peter Whiteford Operations Capacity The Limited, Inc. operates 5,640
stores across the United States. Their stores are located primarily in shopping
malls.
