Advertising in dorms for Avon workshops could be posted in various colleges
and universities with a number to call if interested. Print advertisements in
magazines such as Seventeen, Glamour, and Elle should take place as well as free
samples given out in the freshman dorm packs at orientation. Avon products are
affordable and I guarantee that focusing on this target group would bring Avon a
younger trendier following and yet its normal product line will still have its
normal customer following. Avon needs not take away any makeup but add on which
is just attracting more customers plus more sales which equals bigger profits.
Avon is as I have said earlier known for its quality at a reasonable price. Well
when introducing a new product line, products should be sold at a special
preview price that will be lower than the price it will be after the preview
sale. As far as the regular product lines I definitely think special offers like
when you buy a product from the new line you will get a regular product for half
off. This will increase sales of the product line to regular customers outside
the targeted group. Major promotion for Avon products should take place.
Promotional offers such as getting a certain amount off on your first purchase,
offering coupons for a free makeover when Avon products are sold in department
stores.
Promotional events I believe should be an ongoing priority. I feel in my
opinion Avon knows who its customers are and hope they will always be Avon
customers. This might be true for some but Avon has to remember the saying “out
of sight out of mind”; therefore I feel promotion is much needed. In terms of
product mixing, Avon’s sales are mainly form its cosmetics and beauty line but
they also sell different products such as children’s books and toys as well as
jewelry and clothing. I feel that Avon should definitely emphasize its makeup
line of course but I feel they should also emphasize and focus on children’s
items. Since the majority of Avon’s consumers are from 25-55 I feel that a
children’s line would be profitable since mothers will have the convenience of
ordering products for their children as well as toys and books from a company
whose name they have faith in and trust and have used themselves and have gotten
positive results. As far as distribution is concerned I feel like Avon does do a
good thing by offering customers the choice of buying directly from the
distribution centers. I feel that this is a positive thing since the centers
have served as showcases for products. Having Avon products readily available
for customers to purchase is a easier more convenient time saving method of
selling. Most consumers like the idea of not having to call their Avon lady
place an order and then wait for the products to be delivered. Distribution
centers would make Avon products more accessible to the consumers in that area.
I feel like more centers should be built. I mean I know from personal opinion
when I think about ordering Avon I find it a hassle to try and find a
representative to get a catalog. I’d rather run to the drugstore and buy
cosmetics from there. Even the thought of having to wait for the products to
arrive to me is a disappointment. I know that if there were a distribution
center near and Avon products were accessible to me I would have a lot of Avon
products. This is why having products sold in department stores would definitely
increase sales since more people would be exposed to the Avon product line.
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