Communicating emotions can motivate action by others. Do you smile back at
someone who has smiled at you first, or been sympathetic when someone around you
demonstrated sadness? Raised eyebrows are non-verbal inviting signs. Look at men
or women who want to get your attention without actually using words. They use a
smile with their eyebrows raised inviting a positive feedback from you. Seeing
these two encouraging, smiling bottles in this ad, advertisers hope you will
remember when you are walking down the laundry aisle of your local market and
smile while you place the booster in your cart. With analyzing the faded bouquet
of flowers, the advertisers are playing with your subscious. Advertisers hope
that by sensory association you will associate the sweet fragrance to how your
laundry will smell by using their product. When it comes to the white back
splash and the washing machine the same principals apply. Advertisers are hoping
that you associate the whiteness of these two items to how your laundry will
come out of your washing machine, clean and dirt free. By using these friendly
animated laundry bottles advertisers have created a myth.
They want consumers to believe laundry would be fun when shared with friends.
Advertisers know you rarely have company when doing your laundry or that doing
laundry is actually fun. Another myth, would be, you would be considered a bad
person if your laundry does not come out clean. Of course you will still be
considered a good person, even though your laundry may have stains. Do you stand
in your dark, dreary dungeon, tied to sorting your whites from colors, delicate
from permanent press and of course your knits from your cottons? Are you worried
those dirty knees on your favorite jeans will come clean or if that barbecue
sauce will be removed from your new pink cotton shirt? Just the worry will my
colors come out bright might give any woman a migraine headache. Then add to the
stress, what detergent should I use, do I use bleach or a bleach alternative or
do you wonder if you need a laundry booster? This in itself could send any
rational person to the hospital. Bleach-free Clorox 2 has made the choice simple
for you. Just add this special stain fighter and color brightener, and erase
that feeling that doing laundry is a dark or lonely chore. The advertisers for
Clorox 2 Bleach-Free have used animated laundry bottles, and vibrant colors to
entice you to buy this product? Will you give your laundry a boost?
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