Marketing Plan
We live in a world where consumers are demanding access to information and
service anywhere, anytime, and from any device. For most people, Cell phones
will be the devices, which provide them with their first access to the Internet.
Time is the most precious commodity and convenience is everything. Access 2000
will allow you to talk, receive emails, news, stock quotes-or surf the web, and
at the same time allowing you to use the features of a palm pilot which has word
processing capabilities, all while on the move! Access 2000 – Combining features
of Cell Phones, Pagers, Palm Pilots and Internet into the palm of your hand.
This product will arm you with the latest technology that is required for the
21st century. Target Market - Retailers Circuit City Best Buy Conn’s
Comp USA Office Max Access 2000 – Descriptions 6” by 4” 1” Extendable
Antenna 1 Ounce Battery Overall Weight 7 Ounces 2 LCD Digital Screen
Touch Screen/Keyboard/mouse Access 2000 – Functions Voicemail Caller ID /
Call Forwarding / Call Waiting Three Way Calling Speed Dial LCD Icons /
Star Code Internet / Email Access Microsoft Word Calendar Address Book /
Phone Book Competitors such as Ericsson, Nokia and Motorola have not achieved
the combination of features provided by Access 2000.
Ericsson with their model
R380 has comes close by offering a mini browser and phone. There really is no
competition, for Access 2000, because no other company has dared to combine all
the features of Cell Phones, Pager, Palm Pilots, and the Internet into the palm
of your hand. Marketing Plan Access 2000 Free training for all sales
representative of Circuit City, Best Buy, Conn’s, Comp USA, & Office Max Free
samples for all store managers Financial incentive for the sales associate who
sold the most Access 2000 biweekly Team up with other business to share
advertising costs (AOL, Prodigy Etc) Promote trends or current events, tie
Access 2000 to the environment, Olympics, World Series Create fear of not
having the Access 2000 ex: missing out of effective business-boosting tool. If
people don’t buy Access 2000 now, they will miss something big, left behind in
the ever changing tech world, a discount, premium free gift, etc TV ads News
paper & magazine ads Demonstrating Access 2000’s benefits at all the tech
conventions Creating a buzz at all the tech, TV shows Promotional offers
such as, ˝ off with the trade in of your old phone Banners at business
functions, sporting events etc Free giveaways on TV shows Offer Store
displays & standing cardboard cut-outs
Contacting present cell phone users and
compare our service to theirs present one Mail out post cards with incentive’s
and bonuses for purchasing Access 2000 One outspoken solid representative
(Bill Gates, or a sports figure Michael Jordan) Business Proposition This is a
general proposition for Circuit City from Access Inc. Product Access 2000 will
be available in stores by November 1st, just in time for Christmas. Suggested
Retail Price - $399.99 Access 2000 - Option # 1. No contract required Price
per unit - $300.00 Delivery upon order per month Profit per month - (# of
units X price) – Cost ROI ((399-300)/300) = 33% Access 2000 - Option # 2
6-month contract required Price per unit - $250.00 150 units per month X 30
stores Total price $37,500.00 per month Profit per month - $22,498.50 ROI
((399-250)/250) = 59.60% Access 2000 - Option # 3 12-month contract required
Price per unit - $200.00 150 units per month X 30 stores Total price
$30,000.00 Profit per month - $29,998.50 ROI ((399-200)/200) = 99.50% This
discount is given to retail stores and not to the end customers unless the store
decides to do so. In order to receive the discount, Circuit City has to sign a
contract for the given amount of period. For example, in order to receive the
price of $200.00 per unit, Circuit City has to sign a one-year contract. Access
2000 Mark 4366 7/2/00
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