Product Analysis Clinique 3 Step System
PRODUCT ANALYSIS PRODUCT AND BRAND NAME: Clinique 3-Step System MAJOR
FEATURES AND CORRESPONDING BENEFITS OF PRODUCT: Clinique Facial Soap Features
Benefits Unique soap formulated to Provides thorough specifically cleanse skin.
cleaning and leaves skin comfortable. Cushioned lathering. Mild, gentle to skin.
No wax fillers. Easy to rinse off. Hard-milled and generously Long lasting (3-4
months). sized (hard milling renders a A great value. solid bar without air).
Clinically formulated by Soap is generally dermatologists. recommended by
dermatologists as the best way to clean skin. Clinique Clarifying Lotion
Features Benefits Exfoliation, which helps Skin appears smoother, speed the
natural renewal softer with more light of skin cells. reflecting qualities.
Contains Menthol. Provides a cool, refreshing feeling for the skin. Exfoliation,
removes Allows better make-up dead skin cells. application. Make-up goes on
smoother and stays on longer. Dramatically Different Moisturizing Lotion
Features Benefits Lightweight formula. Comforts and soothes skin. Replaces lost
moisture. Non-greasy formula. Leaves no residue. Penetrates into keratin layer.
Replenishes moisture only Skin looks fresher and when needed. healthier.
CURRENT
ADVERTISEMENTS (MAJOR MEDIA SOURCES AND DOMINANT THEMES): Media Source Theme
Mailer (McRae’s Dept. Store) Free Gift/ 3-Step System Billboards (Paris Subway)
3-Step System Mademoiselle Magazine (Sept. 2000) Hair Care TOP TWO MAJOR
COMPETITORS: 1. Origins 2. Estee Lauder The information was obtained from
primary and secondary research. The primary sources were Jennifer Falcon, a
Clinique Business Manager and Lori Hinton, a Clinique Consultant. The secondary
source was attained from the Estee Lauder website. COMPARE YOUR PRODUCT TO YOUR
COMPETITORS PRODUCTS (ADVANTAGES AND DISADVANTAGES:) Clinique Origins Estee
Lauder ADVANTAGES Price $29.50 $55.00 $57.50 Packaging Set Package Separate
Separate Variety of Formula 5 Strengths 2 Strengths 1 Strength DISADVANTAGES UV
Protection None SPF 15 SPF 15 Alcohol-free Contains alcohol No alcohol No
alcohol Oil-free moisturizer Not oil-free Oil-free Oil-free CURRENT AVERAGE
PRICE (OR PRICE RANGE) AND LOCATIONS OF SALE: Price = $29.50 Location= All major
department stores (Ex: Bloomingdale’s, Dillard’s, Lord & Taylor, Macy’s,
McRae’s, Parisians, and Saks Fifth Avenue) OTHER RELEVANT INFORMATION: The Estee
Lauder Companies first launched Clinique’s line of skin care in 1968. Clinique’s
mission has always been to meet individual skin care needs.
