Consumer Health
Is Consumer Health and Safety in Jeopardy With the implementation of
Self-Prescription Drug Internet Sites? Amanda C. Feitner GUS 72-001: Urban
Affairs-Consumers In the Marketplace: Your Legal Rights and Responsibilities.
Prof. John E. Kelly, J.D. April 17, 2000 The expeditious augmentation of
consumer product transactions taking place on the Internet have developed new
risk for the public's health and safety, especially with the rise of online
self-prescription drug sites. Online Pharmacies have been created to benefit the
consumer but pose many risks for credulous purchasers, increased health fraud,
and unique challenges to regulators, law enforcement, and policymakers. With
these latest technological advancements, former regulations utilized by the Food
and Drug Administration (FDA) concerning the distribution of prescription and
over the counter drugs have to some extent become obsolete. This has required
that the FDA along with the combined efforts of other organizations such as the
Federal Trade Commission (FTC), create new regulations to protect consumers. The
evolution of online prescription Internet sites has brought several advantages
to consumers, allowing individuals to attain ever-increasing amounts of
knowledge to improve their understanding of health issues and treatment options.
Last year alone more than 22 million Americans used the Internet to find medical
information. According to Investor's Business Daily, 43% of web surfers access
health care data online each year. Health concerns are the sixth most common
reason people use the Internet, and according to the market research firm, Cyber
Dialogue Inc., this number is growing 70 percent a year. The leading attractions
to purchasing consumer products online are speed, privacy, ease of choosing and
ordering products, and reduction in possible prescription errors with the use of
computer technology to transmit prescriptions from doctors to pharmacies.
Other
benefits include: lower prices through increased competition among licensed
sellers; greater availability of drugs for people with difficulties causing
inability to get to the pharmacy or people who may live a great distance from
the pharmacy; the ease of comparative shopping among many sites to find the best
prices and products; and greater convenience and variety of products for all
customers who prefer online ordering of drugs. While there seems to be vast
amounts of benefits with these online drug prescription sites for consumers, the
public must remember that they are at risk from avaricious sites or individuals
that run them, which do not have the best interests of the consumer in mind.
Over approximately 200 domestic sites have been identified by the National
Association of Boards of Pharmacy and the American Medical Association
identified over 400 sites that both dispense and offer a prescribing service,
half of which are located in foreign countries. This sizeable variety of
companies, which are expanding everyday, give rise to numerous concerns for the
consumer and challenges for government at both state and federal levels. Such
concerns include illegal sale of drugs not approved by the FDA, distribution of
counterfeit drugs, prescription drugs dispensed without a valid prescription,
fatal interactions between drugs that may occur because of sites only requiring
one to fill out a questionnaire to obtain the prescribed drug without prior
knowledge of medical history, and products marketed with fraudulent health
claims. The unique qualities of the Internet, including its broad reach,
relative anonymity, and ease of creating new websites or removing old ones, pose
new challenges for the enforcement of existing laws. The technological
advancements of electronic commerce have outdated the establishment of the FDA
and its system of drug regulation as it exists today. The FDA's system of drug
regulation reviews new drugs to assess their safety and efficacy. In addition,
it only permitted licensed health care professionals with the necessary
education and training to administer prescription drugs, which reduced the risks
that may occur from lack of knowledge by individuals without the proper
credentials. The global nature of the Internet and the ability for websites to
be made up of several related sites and links allows illegal transactions to
occur readily thereby placing consumers health and safety at extreme peril.