|
BIBLIOGRAPHY Hall Stuart (1997) Cultural Representations and Signifying
Practices Sage Publications Chapter 1 Dyer, Gillian (1982) Advertising as
Communication Routledge London & New York Chapter 5 Giaccardi, Chiara (1995)
Television Advertsing and the representation of Social Reality: Theory, Culture
& Society, Vol.12, pg 109-131 SAGE, London, Thousand Oaks and New Delhi
Wiliamson, Judith (1978) Decoding Advertsing; Ideology and Meaning in Advertsing
Marion Boyars, London Kline, Stephen(1995) .
The Play on the Market: On the Internationalisation of ChildrenŐs Culture,in Theroy Culture & Society, Vol.12,
pg 103-129 SAGE, London, Thousand Oaks, and New Delhi Berman, Ronald(1981)
Advertising and Social Change, pg 13 SAGE, Beveley Hills and California Czinkota,
Michael R and Ronkainen, Ilkka A (1996) Global Marketing Dryden Press Boone,
Louis E and Kurtz, David L Contemporary Marketing Plus Eighth Edition The Dryden
Press Chapter 7 Wells, William, Burnett, John & Moriarty, Sandra (1995)
Advertising Principles and Practice Third Edition, Chapter 5 Prentice Hall Inc.,
Englewood Cliffs, New Jersey
|
