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In recent years black woman have made big strides in the area of advertising,
but regardless of these efforts black woman all still shown as submissive or
being dominated. Few women are shown as strong or self-sufficient. I believe a
lot of black woman are made to deal with racism and the fact they don't look
like a white woman on their job. I will try to show that although things may
look like it is changing. The present is still closer to the past than we
realize and there is much that is still the same. Past Black Woman In
Advertising (verse one) In past advertisement, black woman have been depicted as
big lip, fat, very dark, always willing to please. This physical appaerance was
a tiypical sterotype held by many non-blacks American. In the nineteen century
the view of black woman was always distorted. One place you can find a miss
representation of a color woman is the film Driving Miss Dasey.
Black woman in
adds were always presented very asexual with a big stupid looking smile on they
face. I often wonder how hard it had to be to go to work with a smile when you
know that racisum and sexism is all around you. A prime example of what I have
stated so far is the Aunt Jemima's adds off the late 1940's. Here was a black
woman with her hear tied with a kerchief, big fat lips, very dark skin, and with
a very big smile on her face. By the early 80's the features began to change,
she became lighter and the smile became more realistic. I believe the only
reason for these changes was the woman's movement of the late 60's early 70's
and the civil rights movement of the 60's. Today's Black Woman in Advertising
(same song different verse)
Although much has change from the ads of pass black
woman. Such things For example were the kerchief, dark skin, and lips. Women are
still being portrayed as submissive or being dominated in ads. In a white
dominated society, whiteness is what is beautiful. So black woman are socialized
into thinking that they have to appear white, otherwise they are not beautiful
(Hook, 1992). Black woman often have to learn to become less black and learn to
talk and acted more white. This is way I believe so many black woman are trying
to lighten they skin and change their physical features. There are few magazines
were a realistic representation of black beauty can be found in a magazine. Two
such magazines are Essence and Ebony. What I find ironic is that black women are
being used in adds to get other black women to become blacker. In 1990, 44
million dollars was spend by black women trying to become more like the black
women they saw in adds who looked white (Russell, Wilson, & Hall. 1992).
Adds
today also tend to show woman with long smooth hair which was associated with
middle class, while short fizzle hair was associated with black woman that were
less fortunate (Russell, Wilson, & Hall. 1992:83). I believe these ads are
responsible for such products as Dark & Lovely. I can relate to you many more
cases were black women, who in some way resemble a white women are used in
advertising to get other black women to buy a certain product. I can do this but
all you have to do is look all around you there are ads all over the place.
Future Black Woman In Advertising (new song) In recent years black woman have
made big strides in the area of advertising, but regardless of these efforts
black woman all still shown as submissive or being dominated. Few women are
shown as strong or self-sufficient. I believe a lot of black woman are made to
deal with racism and the fact they don't look like a white woman on their job. I
will try to show that although things may look like it is changing.
The present
is still closer to the past than we realize and there is much that is still the
same. Past Black Woman In Advertising (verse one) In past advertisement, black
woman have been depicted as big lip, fat, very dark, always willing to please.
This physical appaerance was a tiypical sterotype held by many non-blacks
American. In the nineteen century the view of black woman was always distorted.
One place you can find a miss representation of a color woman is the film
Driving Miss Dasey. Black woman in adds were always presented very asexual with
a big stupid looking smile on they face. I often wonder how hard it had to be to
go to work with a smile when you know that racisum and sexism is all around you.
A prime example of what I have stated so far is the Aunt Jemima's adds off the
late 1940's. Here was a black woman with her hear tied with a kerchief, big fat
lips, very dark skin, and with a very big smile on her face. By the early 80's
the features began to change, she became lighter and the smile became more
realistic. I believe the only reason for these changes was the woman's movement
of the late 60's early 70's and the civil rights movement of the 60's.
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